About Us

For more than 20 years, Region4 Pty Ltd has been the trusted distributor of Primera Technology, Inc. products across the Asia-Pacific region. That longevity is no accident - it reflects a partnership built on deep product expertise and a genuine commitment to the customers who rely on us.

Primera is the world's leading developer and manufacturer of specialty printing equipment. From our base in Melbourne, we bring the full Primera range to businesses across Asia Pacific, including:

- Bravo-Series CD, DVD and Blu-ray disc duplicators
- LX-Series Colour Label Printers
- AP-Series Semi-Automatic Label Applicators
- Signature Slide Printers for laboratory and histology applications
- Eddie the Edible Ink Printer
- Freddie the Frosting Machine

We serve customers in every vertical Primera touches - from manufacturing and food production to laboratories, healthcare, bakeries and beyond. And just like Primera in the United States, we pride ourselves on two things above all: knowing our products inside out, and delivering customer service that genuinely solves problems.

Whether you're choosing your first label printer or scaling up production, our Melbourne-based team is here to help. Get in touch during office hours - we'd love to point you in the right direction.